Client Brief:
Born sperm bank faced the challenge of recruiting more sperm donors, as their supplies were being depleted faster than new donors could be recruited. Without offering financial incentives, they wanted to launch a campaign to attract applicants. The goal was to normalize sperm donation and ensure access to the right applicants.
Role: Creative Lead, Creative Strategist, and Graphic Designer.
Client: Born.
Category: Campaign.
Context: School project with a real client
Deadline: 12 days
Teamwork:
Emma Lenau
Frederikke Zander Kaehne
Hannah Redkjær Hansen
Nyt forsøg
Client Brief:
I was tasked with updating my previous solution to Born sperm bank’s challenge of recruiting more sperm donors, as their supplies were being depleted faster than new donors could be recruited. The goal was to normalize sperm donation and ensure access to the right applicants. I maintained the focus on a healthier, more athletic lifestyle as a central part of the campaign but also incorporated more of a competitive edge for men to motivate more to become donors.
Role: Creative Lead, Creative Strategist og Graphic Designer.
Client: Born.
Category: Kampagne.
Context: Exam update
Deadline: 5 dage
As the campaign stands now, I explored the concept using AI-generated images, which allowed me to visualize and fine-tune my ideas in an efficient way.
If we were to take it further, I would take the next step and switch to real actors. This would bring a depth and authenticity to the campaign that can't be achieved through AI alone. By incorporating human elements, the campaign would gain a lively and emotional dimension that directly appeals to our audience's senses and emotions.
Teamwork:
Emma Lenau