Client Brief:
Mørk, a coffee roastery with an attached café, wanted to strengthen their coffee sales in external stores. To achieve this, they sought an update of their brand identity, visual identity, and packaging that could attract attention and better reflect the character of the café. The angle was to create a brand that not only appeals to their direct customers but also stands out on store shelves, highlighting their unique approach to coffee and strengthening their position in the broader market.
Role: Creative Lead, Creative Strategist, and Graphic Designer.
Client: Mørk.
Category: Branding and visual identity
Context: School project with a real client
Deadline: 1 month
Teamwork:
Emma Lenau
Amalie Amtoft Jensen
Frederikke Zander Kaehne
Marie Groes-Petersen
Signe Kisbye Sejr Mikkelsen