"Follow the rabbit and you will find happiness"
- Cafe Noir
... I love that commercial
My name is Emma Lenau...
... and I found my dream back in 2006 when Café Noir's pitch-black commercial featuring the white rabbit was shown on TV. The commercial's ability to create a strong personality that speaks directly to the brand's essence sparked something in me. I became fascinated by how visual art can strengthen and convey a brand's story and values. This connection has shaped my dream of working creatively and telling those stories through visual expressions.
Fast forward to today, 2025, where I am on the right path.
After working with clients in various industries and creating their brand identities, I’ve confirmed that I am in my element. I have helped find the common thread between a brand and its visual expression and have seen how these elements can communicate across platforms. I have developed visual identities that reflect the brand’s core values and engage the target audience.
My next step is to continue my journey as an art director, where I can combine my strategic understanding with my creative approach and help brands build strong visual identities that create coherence and meaning.
After working with clients in various industries and creating their brand identities, I’ve confirmed that I am in my element. I have helped find the common thread between a brand and its visual expression and have seen how these elements can communicate across platforms. I have developed visual identities that reflect the brand’s core values and engage the target audience.
My next step is to continue my journey as an art director, where I can combine my strategic understanding with my creative approach and help brands build strong visual identities that create coherence and meaning.