Client Brief:
Reach/RED-Counseling wanted to reach more young people and adults in need of help by showing that everyone can contact them regardless of their challenges. Through three campaign videos – two with ambassadors and one anonymous story – taboos were broken, and trust was built. The campaign achieved Reach’s half-year goal for interactions in just one week.
*Due to strong reactions, I am only showing two of the ambassadors.
Role: Project Manager, Creative Strategist, and Graphic Designer.
Client: Reach / RED-Rågivning.
Category: Kampagne.
Context: Assignment through agency work
Deadline: 30 days
Teamwork:
Daniel Stokke Meldrum Larsen
Kristoffer Telling Foged
Thomas Arvid Jensen
Frederikke Zander Kaehne
Emma Lenau