Client Brief:
Santa Maria needed a campaign for National Nacho Day that could live both as a national retail initiative and as a physical activation in Københavns Hovedbanegård. My role was to develop the visual identity and all physical materials that would bring the celebration to life across Denmark.
Role: Graphic Designer / Visual Concept Development
Client: Santa Maria
Category: Campaign
Context: Client at agency
The creative idea became “Nachonal Festdag”. A simple, ownable twist that turned the event into its own brand. The concept sketch explored how the wordplay could define the visual world: bold, warm, and playful, with a clear link to nachos. This served as the foundation for everything that followed
I created all campaign visuals and production-ready print files for the large event at Copenhagen Central Station. The aim was to create a strong, immediate presence around the cheese-pull competition and guide people into the activation.
The result is a full-scale, unified campaign where we come together to celebrate "Nachonal Festdag".
Teamwork:
Emma Lenau
Kadaver ApS