Client Brief:
Santa Maria runs frequent product launches and thematic campaigns across retail and event formats. My role has been to ensure a consistent visual expression in the Danish market. From early concept and layout development to final print-ready production files.
Across launches and category campaigns, I have worked to create a recognizable visual structure that strengthens brand presence while adapting to different product stories and retail contexts.
Role: Visual Designer (Concept to Print)
Client: Santa Maria
Category: Retail & campaign development
Context: Client at agency
I created all campaign visuals and production-ready print files for the large event at Copenhagen Central Station. The aim was to create a strong, immediate presence around the cheese-pull competition and guide people into the activation.
The result is a full-scale, unified campaign where we come together to celebrate "Nachonal Festdag".
I created all campaign visuals and production-ready print files for the launch of the Gigantic Tortilla Chip.
The brief was to promote the product’s key feature: more chip. The communication needed to exaggerate scale and abundance while remaining clearly within Santa Maria’s visual universe.
I developed all campaign visuals and final print-ready files for the launch of Thin Tortilla. The concept centered on “thinner tortilla, more filling” - highlighting the benefit of more filling, less carb. The communication was subtly directed toward a more calorie-conscious, female-leaning audience without isolating the broader target group.
The result is a clear and appetite-focused retail campaign that introduces the product benefit in a simple and relatable way.
I created the Danish visual direction and delivered all production-ready materials for the BBQ campaign, based on inspirational input from Sweden. The goal was to refine and localize the expression to better fit the Danish market while maintaining brand alignment.
The result is a unified Danish campaign with a clearer visual structure and consistent execution across formats.
Teamwork:
Emma Lenau
Kadaver ApS