Client Brief:
Keyed, an agency specializing in social media management, faced the challenge of lacking a clearly defined brand and visual identity that would reflect the desired brand personality. Without a concrete formulation of what this personality exactly entailed, the task was to intuitively understand and define what they envisioned, even when they couldn't express it directly.
Role: Project Manager, Creative Strategist, and Graphic Designer.
Client: Keyed.
Category: Branding and visual identity.
Context: Freelance job.
Deadline: 3 weeks.
Teamwork:
Emma Lenau